The New Balance runner located all over their booth is my childhood friend Cody! She's a fast and super cool Reno-based all-sport athlete who was asked to model NB's products a year or so ago; the discovery took place when she and now-fiance Peter were milling about a race. Some dude asked to take her photo, and voila. I called her from the expo, and she told me the shots were taken in San Fran and Boston.
Coco also told me when she tried getting a catalog from a New Balance store they told her she couldn't have one. So today was the first time she's seen herself in larger-than-life form.
After I took the pic a New Balance rep came over and stood in front of Cody's picture, and started wiping down the surface. I took her picture; I didn't kiss it!
FYI, I took the complimentary NB coffee mug, running hat and no fewer than 3 chocolate chip cookies. FYI Pt2: Coco is more than just a pretty face. She has a Masters in Economics and can ride a horse backwards.
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